Vacation exchange company RCI, part of the Wyndham Worldwide family of brands, has announced the signing of two memorandums of understanding (MOU) that demonstrate its efforts to promote tourism in China, particularly in the Hainan and Yangshuo regions.RCI

First, RCI signed a tripartite MOU with the Hainan Tourism Development Commission and HNA Hotel Group that formalizes their mutual collaboration to introduce vacation ownership to Hainan’s tourism industry and promote Hainan as a top tourist destination through the establishment of Hainan International Tourism Island.

The agreement builds on the existing relationship RCI has with the Hainan Tourism Development Commission and HNA Hotel Group in its continuous effort to promote the benefits of vacation ownership in Hainan.
Each MOU signatory will endeavor to work together to achieve the following six objectives:

1. Establish Hainan as an international vacation ownership destination based on vacation ownership models that have been successfully implemented in the global market.

2. Promote Hainan as a tourist destination through RCI’s global network to attract more international and domestic tourists.

3. Introduce vacation ownership practices to the local tourism industry to enrich the diversity of vacation ownership products and increase the average length of stay.

4. Ensure the good reputation and healthy development of the vacation ownership industry in Hainan.

5. Create a supportive and favorable regulatory environment for vacation ownership practice, making it attractive for potential domestic and international investors.

6. Establish an industry self-regulatory mechanism that complements the existing government supervision to promote ethical and professional business operations in Hainan’s vacation ownership industry.

Next, RCI signed an MOU with the Yangshuo County Government, formalizing their mutual collaboration to introduce vacation ownership to Yangshuo’s tourism industry and promote Yangshuo as an international tourism destinations.

The agreement builds on the existing relationship RCI has with the Yangshuo County Government in its continuous effort to promote the benefits of vacation ownership in Yangshuo’s tourism market.

Each MOU signatory will endeavor to promote Yangshuo as a tourist destination through RCI’s global network and both parties will also help introduce vacation ownership practices to the local tourism industry to enrich the diversity of vacation products.

Yangshuo County Government will also create a favorable regulatory environment for vacation ownership practice, making it attractive for potential domestic and international investors.

Source : http://www.hotelsmag.com

Advertisements