Global service residence owner and operator The Ascott Limited (Ascott) has officially launched its 215-unit Citadines Uplands Kuching yesterday, which marks its maiden Citadines project in Malaysia.
The project is Ascott’s 17th Citadines property to open in Asia Pacific since the introduction of the brand from Europe to the region in 2006.
The opening, which was officiated by Minister of Housing and Tourism, Datuk Amar Abang Johari Tun Openg, marked the strengthening of Ascott’s position as the largest international serviced residence owner-operator in Malaysia with over 1,800 apartment units.
Tan Boon Khai, Ascott’s regional general manager for Singapore and Malaysia, said: “We see tremendous potential in bringing Citadines to Malaysia. It complements our existing Ascott- and Somerset-branded serviced residences and enables us to cater to a wider segment of customers.
“In Kuching, Citadines Uplands will appeal to the increasing MICE (meetings, incentives, conventions and exhibitions) travellers,
project groups from nearby companies and government offices, as well as student groups and visiting professors from the universities located around the property.”
Today, Citadines has 33,000 apartment units in over 80 cities in Asia Pacific, Europe and the Gulf region.
Tan further highlighted Ascott’s presence in Kuching which started 13 years ago via Somerset Gateway. This project, which was managed by Ascott from 2001 to 2011, has convinced the group that Kuching is a strategic point in the company’s expansion plan.
To note, the company operates three brands – Ascott, Citadines and Somerset – whereby each brand caters to different market niches.
The group’s portfolio through these three brands spans across 82 cities over 20 countries, 21 of which are new cities in Ascott’s portfolio where its serviced residences are being developed.
“Besides Citadines Uplands Kuching, Ascott will also open Ascott Sentral Kuala Lumpur, Citadines D’Pulze Cyberjaya and Somerset Puteri Harbour Iskandar in 2014; Somerset
Medini Iskandar in end 2015 and Somerset Damansara Uptown Petaling Jaya in 2016.”
Since its soft launch in March this year, Citadines Uplands Kuching has garnered many favourable reviews from its residents.