Modena - Frasers Group

China will continue to be a key growth area for Frasers Hospitality Pte Ltd (Frasers), which is on target to double its presence in China to 23 properties including those in the pipeline within the next two years, strengthening its presence in Beijing, Shanghai, Guangzhou and Shenzhen as well as key second and third tier cities.

This was announced at the Grand Opening of the Gold Standard Fraser Suites Guangzhou, the city’s largest serviced residence. Primely located in the heart of the modern business district of Tianhe, Fraser Suites Guangzhou, which has been well received since it soft opened in February this year, comes hot on the heels of the refurbishment of Fraser Residence Shanghai.

Committed to meeting the evolving needs of international travellers to China, Frasers’ current China portfolio, which includes a strong presence in the key cities of Shanghai, Beijing, Guangzhou and Shenzhen, will further increase by the end of 2013 with the addition of Fraser Place Tianjin, Modena Wuhan, and Modena Wuxi.

These developments are in line with the Group’s strategy to meet the growing demand for premier residences in China’s world class first tier cities, as well as the secondary high growth cities where foreign direct investment and tourism are expected to increase exponentially in the next few years.

“China’s impressive growth is reflected in our own expansion to meet the fast growing demand for our Gold Standard serviced residences here. This is not only in the premier cities where we already have a robust presence, but also in the second and third tier cities, which are witnessing rapid infrastructure development to cater to the demand from the number of industries entering these markets1,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd.

“Our commitment to deepening our presence in China is reflective not only in every new opening, such as Fraser Suites Guangzhou which establishes our foothold in such an important region, but also in ensuring that our properties are always at the forefront of meeting the needs of international travellers. This is seen in the extensive refurbishment of Fraser Residence Shanghai and also in our diversified portfolio of brand offerings that include the Fraser-branded serviced residences as well as Modena which we launched here in China to meet the extended stay needs of the growing number of road-warriors,” he said.

Also in the pipeline for the Frasers will be the launch of its fourth Modena property, Modena Wuhan in August this year, which will be strategically located in city centre of the industrial, financial, commercial and educational hub of central China.

Source : http://hospitalitybusinessnews.com/

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