Roomorama-LogoShort-term rental site Roomorama kicked off its fourth year with the launch of instant booking feature, iOS app and strategic partnerships. Looks to add 300,000 property listings to its inventory by year end.
Singapore-based short-term rental site Roomorama celebrated it’s fourth anniversary yesterday with four key announcements. The business-to-consumer focused short-term rental service mentioned in an earlier interview about their focus for 2013. The official announcement yesterday provided more insights.

Instant booking service

Focusing on the mid-range to higher end properties, Roomorama’s first in the market instant booking service hopes to closely replicate hotel booking processes to enable customers to book their accommodations with ease. The feature, scheduled for launch in conjunction with the iOS app in February, will cut down the need for users to require approval from the owners before securing their bookings.

iOS based mobile app

Users are able to book their choice of accommodation on the go with the new Roomorama iOS application that is currently waiting Apple’s approval on the App Store. Expected to be released in February, the app also contains a unique “Take me home” GPS feature that allows users to save their rental destinations so that they can also navigate their way home. The app also allows property owners to easily list their properties all through the app. Roomorama is also planning an Android version in the future.

Collaboration with Wego

With the strategic partnership with online travel search engine Wego, Roomorama’s property listings are now available on the search engine.

Partnership with Airizu, China’s largest short-term rental site

Roomorama’s strength has been in the North American, European and Asian market. The partnership with China’s largest short-term rental site Airizu will see users users from both services be able to see cross-listings between the services, being mutually beneficial for guests from both sites. As Airizu currently only list domestic properties, the partnership with Roomorama will provide Chinese guests a wider access to accommodation options.

Roomorama currently lists 80,000 properties in over 5,000 destinations worldwide. The company hopes to increase its inventory by 300,000 by the end of 2013. For Asian properties listed on Roomorama, Tokyo, Bangkok and Beijing come in as cities with the most listings. The top five nationalities booking via Roomorama in 2012 were Americans, Italians, British, Australians and Singaporeans.

Source :  — web Innovation in Asia