Capri by FrasersFrasers Hospitality has confirmed plans to expand its new Capri by Fraser brand into Malaysia and Vietnam.

The contemporary serviced apartment brand was first unveiled in May last year, and the first property, the Capri by Fraser Changi City in Singapore, opened its doors in September 2012. Now the company is planning to add two more Capri properties in 2013; the 126-apartment Capri by Fraser Ho Chi Minh City, which will open in March, and the 240-apartment Capri by Fraser Kuala Lumpur in November. The company said it is also in the process of finalising more Capri by Fraser properties in Asia Pacific and Europe.

“The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24-7 work-life balance needs of the rapidly growing e-generation market sector,” said Choe Peng Sum, CEO of Frasers Hospitality. “We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”

The Capri by Fraser brand targets younger, tech-savvy travellers, with facilities including free high-speed Wi-Fi, high-tech conference rooms, laundrettes with games consoles and iPad check-ins. Frasers revealed that the Capri by Fraser Changi City has experienced average occupancy levels of more than 80% since it soft opened in September.

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