Business accommodation group Quest Serviced Apartments has launched studio-style apartment offerings in some of its Melbourne and Sydney properties.

The new brand offers hotel-style rooms with a kitchenette, work area and free Wi-Fi.

Quest company research found likely demand from its extended stay business travellers.

The apartments are in Bondi Junction in Sydney and Brighton, East Melbourne, Kew and Hawthorn in Melbourne. A sixth property in the Melbourne suburb of Frankston will be released in early 2013.
“Whilst most of our guests still prefer an apartment with a separate bedroom and living area, we wanted to provide a dedicated offering to those who would rather stay in a hotel-style room – but who don’t want to sacrifice all of the other apartment facilities,” says Quest’s Paul Constantinou.

Quest has properties in more than 140 locations across Australia, New Zealand and Fiji.

The company opened eight new properties this financial year in Australia and four in New Zealand.

In Adelaide, Kyren Group is halfway through building a mixed-use development at 70 Franklin Street.

The development includes 131 serviced apartments plus 20,000 square metres of office space and 700 square metres of retail.

Colliers’ Nicholas Shinnick says the decision to include a residential component comes as Adelaide faces high occupancy rates for short-term apartments.

The company recently won the Innovators Award at the Australia New Zealand Pacific Hotel Investment Conference for its role in driving the sustainable growth of the serviced apartments market.

source : http://www.propertyobserver.com.au

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