The serviced apartment concept arrived in India with the growth in the IT and IT ES (IT Enabled Services) sectors. Employees often work on a project to project basis and virtually emigrate to their city of work for long periods.

The IT cities of Bangalore, Pune, Gurgaon, Mumbai, Hyderabad, Chennai have attracted global chains, while one of the local pioneers was Brigade group in Bangalore, which came up with Brigade Homestead Serviced Residences in 2001.

According to Nirupa Shankar,VP,Brigade Hospitality Services Ltd, “This type of lodging flourished because of the IT boom. Serviced apartments cater to the requirement of executives who need to come to the city for extended periods of additionally, serviced apartments are larger and less expensive than a typical hotel room.”