The Ascott Limited (Ascott) has launched mobile versions of the websites of its three brands, Ascott, Citadines Apart’hotel and Somerset Serviced Residence.

The company has also launched an online chat facility on its brand websites to enhance guests’ search and reservation experiences. Guests can now easily access information, enquire and reserve Ascott’s properties worldwide anytime, anywhere.

Besides the mobile and online platforms, Ascott has been reaching out to guests through social media for which the company recently won ‘Best Hotel and Lodging Social Media Campaign’ at the 2012 Internet Advertising Competition.

Said Tony Soh, Ascott’s chief corporate cfficer, said, “The sophisticated and tech-savvy travellers of today want fast and convenient access to information while on the go.

“In addition to leveraging social media, Ascott’s mobile-friendly websites and online chat facility will enable us to better reach out to our guests wherever they are, whenever they choose and whatever platform they prefer to use.

“These two new initiatives are part of our ongoing efforts to deliver the best Ascott experience to our guests at each and every touch-point, including interactions prior to their stay with us.”

Travellers who visit Ascott’s brand websites with their smartphones such as iPhone, Blackberry or Android can easily navigate the websites as they have been optimised for smaller screens with touchscreen-friendly icons.

Guests can also view current promotions, check apartment availability, and make or modify a reservation at the touch of their fingertips.

In addition, Ascott’s online members can log in to their profiles on the mobile websites for quick reservations. The mobile websites also have user-friendly features that show guests the nearest Ascott serviced residence based on their location, and interactive maps that display the attractions and amenities around the serviced residence.

To provide guests with real-time support, Ascott’s new online chat facility on its brand websites enables guests to easily communicate with an Ascott representative who will address their queries through instant messaging.

This online chat facility is available in five languages–English, French, German, Spanish and Mandarin Chinese.

In the social media realm, guests can connect with Ascott via Twitter, YouTube, Flickr and Facebook.

Ascott’s ‘Around our Residences’ Facebook app won Best Hotel and Lodging Social Media Campaign Award for its ‘Ultimate Resident Contest’ which invites guests to share tips on what to see and do around Ascott’s serviced residences thereby helping fellow travellers to navigate a new city more easily.

“The Ascott Limited is the world’s largest international serviced residence owner-operator with about 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as about 8,000 units which are under development, making a total of more than 29,000 units.”