Preferred Hotel Group has entered the serviced apartment market with the launch of a new brand; Summit Serviced Residences.

The new brand, which comprises high-end residence-style properties, will initially include a collection of nine properties, including seven AKA properties on the East Coast of the US, the ‘8 on Claymore’ Serviced Residence in Singapore and the Gondwana Game Reserve in South Africa.

“This is a growth opportunity for Preferred Hotel Group. Business travellers on temporary assignments, relocating executives, and family travellers desire exceptional services, and want the experience of staying in luxury accommodations surrounded by the comforts of home,” said Lindsey Ueberroth , president of Preferred. “Entering the flexible-stay market is a natural extension for the company”.